After Hunterbrook Media published its months-long investigation into United Wholesale Mortgage (UWM) today, two of the videos Hunterbrook Media cited have disappeared from UWM’s social media channels.
One of the videos, an advertisement for UWM’s directory of mortgage brokers, stated: “when you work with an independent mortgage broker, you have a local mortgage expert on your side to personally advise you throughout the process and has your best interest in mind. They’ll shop dozens of lenders to find the right home loan for your needs.”
Hunterbrook Media found $39 billion in mortgages came from brokers who sent UWM more than 99% of their business — according to a data analysis that controlled for interest rate, transaction type, and other variables.
The FindAMortgageBroker.com advertisement was linked here and featured in this morning’s story. It can still be viewed on the Internet Archive here.
The second video that disappeared was a Super Bowl ad, which Hunterbrook Media found had been repurposed on an independent mortgage broker’s Facebook page — omitting the frame that disclosed the ad had been made by UWM.
Here is the link to the original UWM video, which has since disappeared. The version on the broker’s Facebook page remains live as of this writing.
Hunterbrook Capital took the following positions: The fund went short $UWMC, long $RKT, and purchased derivatives.
This is not investment advice. Positions may change after publication. See full disclaimer below.
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